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News | Archive: 2022

ROOTS 8.0 research

November 21 2022 By Spark Media roots, research, print, south africa, local news

ROOTS 8.0 is a consumer research tool covering shopping habits, the home, food and groceries, entertainment, fashion and beauty, finance, technology, readership and pathway to purchasing decisions made in local South Africa. The ROOTS 8th release independently sampled 97 local communities, covering all the major centres in South Africa from Polokwane to Plettenberg. A total of 23,000 adults aged 18+, representing 9.3 million adults and 3.9 millio...

Local newspapers are top for trust

November 21 2022 By Spark Media

Amidst a global 'infodemic', trust in the media worldwide is in decline. In this post-truth era where alternative facts replace actual facts and feelings have more weight than evidence, there's a rising tide of misinformation. With that there's an erosion of trust. Where social media and its culture of 'fake news' and deceiving 'reality' fail on the trust front, local print media can confidently step into the gap and restore that trust. A lie po...

Has online shopping taken off?

November 21 2022 By Spark Media

Almost all the economically active online community of South Africa has shopped online, the average frequency being 1 to 2 times a month. 1 in 10 shop online on a weekly basis and 5 in 10 at least once a month. The lion's share of buying is still happening in-store, but online shopping behaviour is becoming a more common place. How this behaviour changes will be seen as 2022 progresses. The key consideration amongst those who shop online at least...