Solutions List
ROOTS research
ROOTS is South Africa's leading urban, community-level, quantitative survey that provides marketers with unequalled demographic and behavioural information about their customer base.
It is conducted every 3 years, has a large sample size and covers a wide variety of data:
- 23 000 in-person and panel interviews
- 98 communities in South Africa
- Representative of 3 500 households and 6 million adults
ROOTS 8.0 covers a wide range of buyer behaviour, covering:
- The shopping journey
- The use of local papers and advertising in local papers
- Shopping: food & groceries, durables, clothing, tech etc
- Finance
- Health & beauty
- Entertainment
- Connectivity
- Travel
View latest ROOTS research by province:
- Eastern Cape
- Free State
- Gauteng
- Bedfordview, Edenvale and Greenstone
- Benoni
- Boksburg
- Brakpan
- Germiston
- Katlehong, Vosloorus and Thokoza
- Kempton
- Springs
- Alexandra
- Fourways
- Midrand
- Northcliff and Melville
- Randburg
- Rosebank and Killarney
- Sandton
- Krugersdorp
- Randfontein
- Roodepoort
- Ruimsig
- Alberton
- Glenvista and Mondeor
- Southdale
- Lenasia
- Soweto (Diepkloof)
- Soweto (Eldorado Park)
- Soweto (Pimville)
- Soweto (Protea)
- Soweto (Dobsonville)
- Centurion
- Mamelodi
- Montana
- Moot
- Pretora East
- Pretoria Far East
- Soshanguve
- Tshwane West
- Meyerton
- Vereeniging
- Vanderbijlpark
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- Northern Cape
- North West
- Western Cape
- Belville
- Brackenfell
- Durbanville
- Eerste River and Blue Downs
- Elsiesriver, Ravensmead and Belhar
- Goodwood
- Kraaifontein
- Kuilsrivier
- Milnerton
- Parow
- Table View
- Athlone and Lansdowne
- Clarement and Rondebosch
- Constantia and Wynberg
- False Bay
- Grassy Park Retreat
- Mitchells Plain
- Woodstock, Maitland, CityPeople's Post Woodstock, Maitland and City View
- Khayalitsha
- Lagunya
- Somerset West
- George
- Mosselbay
- Plett, Knysna and Sedgefield