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News | Tag: print

Multichannel advertising a necessity to meet SA shoppers' current needs

February 24 2025 By Spark Media print, digital, eatsurvey, multichannel

Although online shopping has been available in South Africa for the past 26 years, consumers' use of online shopping channels increased significantly during the Covid-19 pandemic and subsequent lockdowns. Four years on, and the majority of South African consumers have returned to predominantly shopping in-store, combined with a small amount of online shopping as required. These are the insights that emerged from two recent consumer research surve...

ROOTS 8.0 research

November 21 2022 By Spark Media roots, research, print, south africa, local news

ROOTS 8.0 is a consumer research tool covering shopping habits, the home, food and groceries, entertainment, fashion and beauty, finance, technology, readership and pathway to purchasing decisions made in local South Africa. The ROOTS 8th release independently sampled 97 local communities, covering all the major centres in South Africa from Polokwane to Plettenberg. A total of 23,000 adults aged 18+, representing 9.3 million adults and 3.9 millio...