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News | Tag: research

New advertising opportunities for retailers as loadshedding changes consumer purchase patterns

January 29 2024 By Spark Media research, loadshedding, shopping

How is loadshedding impacting economically active South Africans when it comes to the main meal of the day? Are they putting different items into their shopping baskets to help them prepare loadshedding-friendly meals, or are they changing what, when and how they eat to deal with this ongoing challenge? As a specialist in local media, and in connecting brands with local communities through print and digital advertising solutions informed by resea...

ROOTS 8.0 research

November 21 2022 By Spark Media roots, research, print, south africa, local news

ROOTS 8.0 is a consumer research tool covering shopping habits, the home, food and groceries, entertainment, fashion and beauty, finance, technology, readership and pathway to purchasing decisions made in local South Africa. The ROOTS 8th release independently sampled 97 local communities, covering all the major centres in South Africa from Polokwane to Plettenberg. A total of 23,000 adults aged 18+, representing 9.3 million adults and 3.9 millio...