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Multichannel advertising a necessity to meet SA shoppers' current needs

February 24 2025 By Spark Media print, digital, eatsurvey, multichannel

Although online shopping has been available in South Africa for the past 26 years, consumers' use of online shopping channels increased significantly during the Covid-19 pandemic and subsequent lockdowns. Four years on, and the majority of South African consumers have returned to predominantly shopping in-store, combined with a small amount of online shopping as required. These are the insights that emerged from two recent consumer research surve...