At Spark Media we go above and beyond to not only offer innovative marketing solutions for your business, but also provide a range of valuable industry insights and news. We support the findings of the Ehrenberg-Bass Institute, the world’s largest marketing research centre. We have world-class research through Lumen which proves the high attention levels local papers receive from their audiences.
SPARK Media commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers.
Ehrenberg-Bass Institute for Marketing Science
The Ehrenberg-Bass Institute is the world’s largest centre for research into marketing. Their behavioural research stretches over 40 years and can be replicated across markets. They, like SPARK, are firm believers that it is more important for advertisers to reach a large number of people continuosly than small groups of people frequently.