Technology Solutions

Dynamic ads are data-driven, innovative banners which allow for targeted ad customisation, adapting the ad for the viewer according to their location and weather conditions, which obviously boosts its relevance.

Clients can now change up the images, offers and product details on their banner ads and deliver them to audiences based on their selected variables, including: time, location, temperature, weather conditions, days of the week and language.

Combining multiple dynamic structures ensures that the best ad is delivered at the right moment to your viewer.

Dynamic Ads form part of SPARK’s programmatic advertising offering, SPARK Ignition, connecting advertisers to relevant audience segments across the Caxton Network

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