On an aggregate level, local newspapers are the only true mass-medium in South Africa. This media category distributes about 4 million copies every week to urban communities (according to the Audit Bureau of Circulations Q1.2020).
Tactically, relevant titles can be selected to fit perfectly with media objectives based on criteria such as store location, concentration of target markets, test campaigns etc. They offer high effective, efficient reach (no duplication, very little wastage with one opportunity to see)
Spark Media represents over 100 hyper local newspapers throughout South Africa.