Q1 2022 ABC/ VFD Summary

Q1 2022 ABC/ VFD Summary

The South African print category continues to recover, showing year-on-year growth of 10.9%, from 6,043,707 in Q1 of 2021 to 6,700412 in Q1 of 2022. This growth is being driven by the growth of free local newspapers.  With a year-on-year growth of 16,7%...

Q4 2021 ABC/ VFD Summary

The print category has become quite the divergent one. Local newspapers have a disparate trajectory from its Daily and Weekly/Weekend counterparts. In fact, the tables have turned in the past 20 years and Local newspapers are now dominant force in the print media...

Local Media Group gets Learnings from BIG APPLE

The Caxton Group has robust relationships with its retail clients and as such, have a long history of staying abreast of international and local knowledge regarding retail’s biggest challenges and opportunities. Through the investments made to stay ahead of the of the...

Q3 2021 ABC/ VFD Summary

A good news story: In South Africa, the newspaper category as measured by the Audit Bureau of Circulations is showing a 11.4% increase when compared to the same period in 2020. The total number of South African newspaper copies circulated is 5,808,965 in Q3 2021 up...

Retail Insights

If you’re aiming to simply ‘move products off shelves’, then understanding these 2 insights will help you achieve your goal Insight 1: People shop weekly People come into the market at different times in the month. On an aggregate level, over 80% of shopping is still...
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