Spark Media hosted Professor Karen Nelson-Field on their recent webinar, “No Attention! No Impact!” on Wednesday 6 October 2021. As a global thought-leader in the field of attention as a currency and the founder of Amplified Intelligence, Nelson-Field explains the...
Q2 2021 ABC/ VFD Summary Local newspapers are once again the modest heroes in the newspaper category. Resisting the dramatic “print declines narrative” that seems to make news headlines globally – the South African local newspaper business model is proving resilient,...
Caxton Local Media: Keeping communities informed despite great odds The past week will be recorded as one of the worst in South African history. Images, video footage and stories of destruction, looting and death hit the country like strong blows to the gut. Despite...
Different media brings different things to the party According to Mark Ritson, brand consultant and marketing professor, “The power of a good campaign has always been in the combination of different weapons…at different stages…to get the job done”. We all...
“Compiling and editing this information with Caxton Local Newspapers and SPARK Media has convinced me that there is a pressing need for business leaders to re-assess their media investments and, certainly, to reconsider the role that local newspapers should play in...
Not everyone is moving online exclusivelyThe elephant in the room is digital migration. Amongst marketers and media decisionmakers, the perception that everyone is moving online and away from print. In part, this is because many of them are digital and tech...
