The Secrets of Local Success

Karen Geurtse, who is head of Caxton Local Media explores the secrets of local success. Readers rely on the locally relevant content as a reflection of their communities and enjoy reading “news they can use” in their everyday lives. As humanity becomes more globally...

1 Minute Read – Free local news is PRICELESS

At Spark Media, we believe being free is an advantage. 97% of the local newspapers we represent are delivered free to consumers’ homes. ROOTS research verifies that 65% of shoppers are reading their local newspaper every week. In addition, global research proves the...

2 Minute Read – Consumer vs Marketers Perception on Media Platforms

Kantar’s Media Reactions is the first global equity evaluation study among consumers and marketers that focuses on numerous media channels and media brands. In 2020, Media Reactions combined two legacy studies of Kantar, namely ‘AdReaction’ and ‘Getting Media Right’....

Life in the Matrix: Big Tech Giants vs Free Press

The leap frog effect of the Covid-19 pandemic with regards to technology and the way we work and live has been in the spotlight over the past few months. The media industry in particular has had to examine the changing landscape especially when looking at reaching...

Marketing Implications of COVID-19

Kantar’s COVID-19 barometer is the largest study of its kind exploring the marketing implications of COVID-19 across the globe. 500 South Africans were surveyed in each wave, representative of the connected population of South Africa. The survey was conducted over 8...

2021 Budget Speech Review

“Government will not introduce hikes for personal income tax and corporate income taxpayers, in an effort to aid economic recovery and ease financial pressures on households and businesses. Government has also withdrawn proposed tax increases of R40bn over the next...
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