roots-icon

Roots 2015 is South Africa’s urban, community level QUANITIATIVE survey.
Providing Marketers with vital demographic information for their customer base.

As well as intelligence & insights into buyers’
behaviour in various categories such as:

roots-icon-readership

roots-icon-banking

roots-icon-food

roots-icon-entertainment

roots-icon-shopping

roots-icon-travel

roots-icon-activities

roots-icon-digital

ROOTS is conducted every 3 YEARS and has a large sample size. This ensures we get a wide variety of data. We’ve travelled the country too and below is the break down of our sample size.

pin-mediumpin-largepin-small

115

Suburbs

house-iconhouse-iconhouse-iconhouse-icon

3500

Households

speech-bubble1speech-bubble2speech-bubble3speech-bubble4speech-bubble5

28585

Interviews

dollar-largedollar-smalldollar-largedollar-smalldollar-large

6 Million

Purchase Decision Makers

In areas such as:

  • Soweto
  • Sandton
  • Johannesburg CBD
  • Cape Town
  • Ballito
map-line-graphpin-line-graph
pin-line-graph
pin-line-graph
pin-line-graph
pin-line-graph

Check out the latest ROOTS insights.

Want insight on where your clients are shopping and what they are doing?

SEE ROOTS INSIGHTS 2019

Call Now Button