Private Property used well-marked power wraps in 99 of SA's local newspapers, distributed to over 2.4 million households. Due to lockdown level 5 many media activities were put on hold, but reaching 2.4 million households proved critical in driving traffic to the redesigned website. With 7.9 million impressions and five million users reached, we were able to attribute this directly to the local newspapers. We look forward to using local newspapers again, as they proved to be an effective and measurable part of the success of our then new business strategy.
Former CEO, Private Property
Amasi Mwela
Partnering with Spark Media has been instrumental in our success. Their impeccable print services have allowed us to connect with our local community in a meaningful way. By advertising in community papers, we've seen a remarkable increase in foot traffic to our retail stores. The targeted reach of print media has helped us effectively engage with our target audience and drive awareness to the great promotions we run in-store every month. We're grateful for Spark Media's exceptional quality and commitment to helping us grow our business.
Marketing Manager, Chester Group
Ashleigh
More than half of respondents continue to use printed leaflets to track pricing on items they intend to buy, and 68% continue to keep track of items they have already bought. These are habits that have remained part of our customers' lifestyle for years. People don't change, but environments do.
Vice President of Marketing, Game
Katherine Madley
Sparks Media's niche publications have proven instrumental in reaching Regent Business School's target audiences in specific areas. Their tailored content resonates effectively, making them a valuable partner in our marketing endeavors. The team's professionalism and attention to detail ensure a seamless collaboration, while their publications consistently deliver results that align with our outreach goals. Sparks Media stands out as an indispensable ally in reaching and engaging our desired demographic.
Marketing Manager
Prabashni Reddy
All one needs to do is open up your local paper on a weekly basis to see how important this platform is for retail advertisers...often more than half the bulk of the paper is taken up by the advertiser inserts. And it is obvious that these work for them, because if they didn't, the retailers would stop spending money to insert them.
Media and Operations Director, Meta Media
Richard Lord
The power of print comes to life when I see excited customers walking into our stores 'armed' with their catalogues and ready to shop. I see printed advertising as a great tool to not only communicate deals, but also to tell our customers about all the value they can expect when they shop with us.
Tech Marketing Executive, JD
Steph Michael