According to SPARK Media, her new role will enable her to offer clients access to all Caxton Magazines and SPARK Media platforms, focusing on a cross-platform approach and making sure that there is a simple, streamlined process for clients. In this new position, McIntyre has also been welcomed as an EXCO member at SPARK Media.

“Debbie’s role will involve her identifying strategic opportunities for clients across our platforms,” says Gill Randall, joint CEO at SPARK Media.

“She is the ideal candidate based on her vast and relevant experience within our group,” adds Randall. “We’re all excited about this new position and believe that we have a very powerful and varied media, audience as well as conceptual content offerings for bespoke client campaigns. We are geared to implement, measure and optimize campaign performance, too.”

Randall adds, “Together with our media offering, our ROOTS research, audience panels and alignments with the latest international marketing thinking, we can offer clients clarity and assistance in strategizing, planning and implementing campaigns that deliver.”

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