At Spark Media we go above and beyond to not offer innovative marketing solutions for your business, but also provide a range of valuable industry insights and news. We have developed our own custom insights dashboard called Storyteller to bring businesses in-depth consumer insights. We have also partnered with the Ehrenberg-Bass Institute, the worlds largest marketing research center to bring you consumer behaviour research.
Ehrenberg-Bass Institute for Marketing Science
The Ehrenberg-Bass Institute is the world’s largest centre for research into marketing. Their behavioural research stretches over 40 years and can be replicated across markets. They, like SPARK, are firm believers that it is more important for advertisers to reach a large number of people continuosly than small groups of people frequently.