ROOTS

Market Research & Insights

South Africa’s largest urban quantitative research survey.

The data provides marketers with vital demographic and behavioural information at a local, regional and national level.

In addition to rich data for over 20 retail and services categories, a large percentage of the questions are now devoted to the ever-increasing technology section.

Caxton first commissioned research in 1984 (Chirps) and since then, over 180 000 respondents have been interviewed in over 10 studies.

Caxton has partnered with TNS Research Surveys for the last 6 surveys (2001 – 2016) and this has ensured consistency and trendable insights.

The 2016 study, covers 120 towns and cities in South Africa, with individual sample sizes big enough, to provide robust data for each community.

Alternatively, area data can be combined to offer insights at a regional, provincial or national level.

It is the only study that can deep-dive into your relevant areas of operation/distribution and shine the spotlight on:

  • Who your customers are
  • Where they shop
  • What they buy
  • What they own (technology)
  • What they look like
  • How they behave
  • The size of your market

All at a local level! This is vital information for successful marketing and media decisions.

Eastern Cape - Roots
Limpopo - Roots
Garden Route - Roots
Free State - Roots
Kwazulu Natal - Roots
North West - Roots
Gauteng - Roots
Mpumalanga - Roots
Western Cape - Roots