INTRODUCTION TO ROOTS 2019
ROOTS is one of South Africa’s longest and largest running consumer behaviour surveys. ROOTS is a tool that allows marketing and media executives to gain insights into South African shoppers over time. We are proud to introduce you to ROOTS 2019.
ROOTS 2019 METHODOLOGY
Our research is conducted every 3 years, ROOTS 2019 looks at over 100 communities across economically active areas in South Africa.
Over 27,000 interviews are conducted over 10 months by a team of 500 interviewers. This video showcases how the ROOTS survey is conducted.
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DEPTH & BREADTH OF CATEGORIES
ROOTS is a tool that allows marketing and media executives to gain insights into South African shoppers over time. ROOTS researches consumer behaviour, retail at a local level, lifestyle and interests as well as media consumption. Watch this video to gain insight into the kinds of categories the survey covers.
ROOTS 2019 LAUNCH PRESENTATION
ROOTS is a leading robust survey that captures consumer behaviour in South African communities. Trusted and used by the majority of S.A.’s media and marketing decision makers. ROOTS data can help you make informed decisions about your local marketing and media strategy. See the ROOTS launch presentation for some valuable insights and key findings.