Q1 2022 ABC/ VFD Summary

Q1 2022 ABC/ VFD Summary

The South African print category continues to recover, showing year-on-year growth of 10.9%, from 6,043,707 in Q1 of 2021 to 6,700412 in Q1 of 2022. This growth is being driven by the growth of free local newspapers.  With a year-on-year growth of 16,7%...

Q4 2021 ABC/ VFD Summary

The print category has become quite the divergent one. Local newspapers have a disparate trajectory from its Daily and Weekly/Weekend counterparts. In fact, the tables have turned in the past 20 years and Local newspapers are now dominant force in the print media...

Q3 2021 ABC/ VFD Summary

A good news story: The newspaper category as measured by the Audit Bureau of Circulations is showing a 10.5% increase when compared to the same period in 2020. The total number of newspaper copies circulated is 6,112,731 in Q3 2021 up from 5,531,941 in Q3 2020.

Future of Media: In-Home Sampling: Connecting Brands to Consumers during the Covid-19 Pandemic

Many multinationals use a sampling strategy to win market share. In the pandemic, consumers have minimised time in-store and increased online shopping. Consumers now prefer discovering new brands in the safety of their homes. In the latest Future of Media online discussion in partnership with Introducing!SA, Siya Sangweni hosted a panel of omni-channel brand experts that know a thing or two when it comes to connecting brands to consumers.

Retail Insights

If you’re aiming to simply ‘move products off shelves’, then understanding these 2 insights will help you achieve your goalInsight 1: People shop weekly People come into the market at different times in the month. On an aggregate level, over 80% of shopping is still...


There’s no such thing as a vote that doesn’t matter. It all matters Local government elections are the building bricks of our democracy. The voter-base experiences their daily life in the communities where they live. Strong, well-informed and functional communities...

“Don’t panic, the attention economy future looks bright, with less guessing on whether attention is being paid, and far more certainty.”

Spark Media hosted Professor Karen Nelson-Field on their latest webinar, “No Attention! No Impact!” on Wednesday 6 October 2021. As a global thought-leader in the field of attention as a currency and the founder of Amplified Intelligence, Nelson-Field explains the causes, consequences and course correction for the media industry.

Q2 2021 ABC/ VFD Summary

Q2 2021 ABC/ VFD  SummaryLocal newspapers are once again the modest heroes in the newspaper category. Resisting the dramatic “print declines narrative” that seems to make news headlines globally – the South African local newspaper business model is proving resilient,...

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