SPARK inspiHer is our brand-new product offering. It is a women’s online lifestyle network, spanning the entire Caxton media group. This network inspires and informs up to 4 million women monthly.
We can assist client by connecting their message with the relevant female target audience at scale across a network of some of the leading online platforms in South Africa. Whether its fashion and beauty, décor, celebs, finance, news, shopping, relationships, cars or any other passion point, we know what women want and can deliver quality content they can trust. SPARK inspiHer, can target the RIGHT audience, by interest category, with the RIGHT engaging brand content in the RIGHT context at the RIGHT time in a brand safe environment.
Tell your story in an authentic way by partnering with journalists from influential magazine brands that have decades of experience inspiring women.
The key product offering includes:
- CONTENT CREATION:
- High quality content produced from a credible source (magazine writers)
- CONTENT PLACEMENT:
- This content is distributed across a brand safe environment to female-interest categories
- This content is distributed across the Caxton CTP network of websites, their social platforms and newsletters
- AUDIENCE COLLECTION:
- We can partner with clients and collect specific audiences through strategic content production
- AUDIENCE RETARGETING:
- Specific audiences that are collected can be retargeted
If it’s a massive targeted audience, you’re after, Spark Inspiher has it in the bag!