SPARK Ignition Target has got this market covered

SPARK Ignition Target is SPARK’s programmatic and direct audience solution which, through our Data Management Platform (DMP), has the capability to collect and deliver relevant, customised interest based audiences. This provides advertisers with the opportunity to speak to potential buyers across the Caxton network of premium news and lifestyle focused publisher websites, in a brand safe environment.

Since its inception in 2016, our DMP has collected an audience in excess of 6.9 million people contributing to various interest categories making Spark Ignition Target a valuable channel for large effective reach.

About Audience Spotlight

Every month we will be putting the spotlight on relevant audience clusters by interest group. Clients can then buy these appropriate segments via various options (either directly or programmatically).

What is an interest based audience?

These people are sorted into specific interest categories according to their browsing behaviour across a network of websites. For example, if a user visits shopping focused pages on website(s) within the Caxton network during a rolling 30 day period, that user is pulled into a shopping enthusiast group (also known as an interest based audience).

It enables publishers to;

  1. Offer advertisers the opportunity to advertise to a specific audience with a specific message (banner advertising with an audience target)
  2. Offer advertisers the opportunity to buy this audience and target them with their programmatic buying desks (data buying)
  3. Ensure site content is matching the interests expressed by users

This month the spotlight is on: SHOPPING ENTHUSIASTS
*To view July 2017’s audience spotlight (automotive enthusiasts) click here
*To view August 2017’s audience spotlight (business minded individuals) click here
* To view September 2017’s audience spotlight (sports enthusiasts) click here

Across Spark Ignition Target we can reach 140 400 shopping enthusiasts and have 2 million impressions available across our network, monthly. This audience is all about shopping; from browsing the internet for goods to the actual purchasing of these goods online. We can target 19 800 female and 11 400 male shopping enthusiasts.

Of this 140 400 audience, the following number of people can be targeted according to shopping categories:

shopping enthusiasts

Buying this audience:

  1. DIRECT:
    • Premium, targeted banner advertising at R200 CPM
    • Inventory with shopping audience overlay at R80 CPM
    • Shopping audience data only at R40 CPM

Are you interested in this audience or is there another interest category that you would like to reach?

Contact us on or chat to your sales contact for a custom package.

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