“New Year. New Me.”

“New Year. New Me.” posts dominate our Facebook newsfeed from 31 December. Yawn. Resolutions smesolutions. Forget the ‘dread-mill’, if we’re being honest, most of us will end up taking our squeaky-new takkies to the McDonald’s counter by mid-Feb. But we can take some...

Brand safety and fake news – what’s the deal?

The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with...