“New Year. New Me.”

“New Year. New Me.” posts dominate our Facebook newsfeed from 31 December. Yawn. Resolutions smesolutions. Forget the ‘dread-mill’, if we’re being honest, most of us will end up taking our squeaky-new takkies to the McDonald’s counter by mid-Feb. But we can take some...

Brand safety and fake news – what’s the deal?

The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with...

Movember and the Rise of the Metro Male

Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough,...