Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes.
Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The Beat, a freely distributed paper which has a circulation of 6,000 copies weekly, covers the township areas of Bela Bela, Modimolle, Mookgophong and Vaalwater.
“Die Pos has been in existence since 1982 and has a unique interaction with its readers and advertisers. In fact, there have been several weeks where up to five pages have been needed for its letters section – definite proof that the community is heavily engaged in the paper,” says Graham Sinclair, Channel Manager at SPARK Media.
The winning formula for both papers is hyper local content, creative advertising and upliftment among the less-privileged communities in the form of various charity initiatives.
Die Pos boasts a wonderful heritage since 1982. The Beat is a newer publication, starting in 2006, but both have incredibly passionate readers that care about what happens in their suburbs and think carefully about which of their local retailers and businesses they’ll be spending their hard earned money with.”
“We’re pleased to add these products to our stable and we’re confident that we’ll provide both papers with fantastic advertisers who recognise the buying power of these communities,” he concludes.