Black Friday is coming! Get your brands front and centre

Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American...

Avoid becoming a ZOMBIE brand!

“Mental Availability” (being thought of in a buying situation) is critical for your brand’s success. Find out how to turn mental availability knowledge into a strategy that gets consumers to notice and recall your brand when making a purchase decision by using...