ROOTS 2019 – Building Insights with LEGO

ROOTS with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launch ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS...

ROOTS is coming!

The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey set for release in June this year. “The ROOTS survey is one of South Africa’s largest...

ROOTS 2019 has grown

The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS...

Exciting changes ahead for Spark Media

Spark Media is happy to announce that as from the 1st of March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production,...

SPARK Media responds to Chris Moerdyk article

On 21 February 2019, Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers...
ROOTS 2019 is building to be bigger than ever!

ROOTS 2019 is building to be bigger than ever!

The 2019 launch of South Africa’s largest urban community quantitative survey, ROOTS, is boasting more areas, more communities and more insights into the survey than ever before. The bumper addition is building momentum and is set to be launched in June this year....
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