Here are some tips to ensure your next competition runs smoothly:

USE THE RIGHT TOOLS

Competition success is highly dependant on how and where they are created. Utilise a program specifically crafted to run Instagram competition such as:

a. Gleam
b. Wishpond
c. Woodbox

 

COMPETITION TYPE

Choose which type of competition to run:

a. ‘Like’ to enter: Users must tap on the heart icon of a visual to enter.
b. ‘Comment’ to enter: To gain insights and opinions on visuals use this type. Users must comment on a visual to enter.
c. ‘Hashtag’ to enter: Users are required to upload a pic on their personal profile, using a campaign hashtag, to enter.

 

RULES, RULES RULES

Ensure entrants are informed about competition rules. This can be done in a visual’s caption or on a website page (“by entering you agree to the competition T’s& C’s- link in the bio”).

 

PRIZE

Prizes should be relevant to brand audiences, attracting the right type of entrant. Think of a prize that is going to excite your target market and make them want to enter immediately.

 

SPREAD THE WORD

Inform the rest of the Instagram public by utilising discoverable hashtags in competition posts. Instagram advertising can help increase competition reach substantially.

CLOSE THE DEAL

Ensure to thank entrants for entering and update them on competition winners.

 

Stuck on Instagram? Let us help you…
SPARK Media is experienced in paid social media advertising and Instagram has now been added to our social media offering. 

 

We have the following options available to clients:
1. Credit facitilites: No more personal credit cards! Only get billed once at the end of every month.
2. Campaign management: Send us your content and we will manage your campaigns from the uploading of content to monitoring and optimising to reporting.

 

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