SPARK MEDIA: From Printism to Print-o-vation

Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation!...

Reach 372 900 business minded people through targeted impressions

Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect...

SPARK Media extends reach of ROOTS data beyond agencies

ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct...