SPARK Media is proud to host Dr Carl Driesener, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI), this October. Each year SPARK Media hosts the world’s leading centre on marketing science, where they deliver current insights into marketing and...
To thank and spoil our clients, SPARK Media has successfully held another annual Sports Day, themed ‘Spring Break’, complete with a variety of games to test the mental and physical ‘availability’ of our guests. Attendees were spoiled from the moment of their arrival...
In celebration of Women’s Day, and as a nod to August as Women’s Month, SPARK Media invited each of its female colleagues to flex their feminine muscles. We can do it! This month SPARK Media celebrates all the wonderful women that ignite our efforts in every way.The...
Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence...
Set in motion with in-field interviews in March 2018, South Africa’s largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic...
Constructed layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019....
