On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an...
SPARK Media is delighted to announce their digital advertising sales partnership with Private Property, one of South Africa’s largest property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, our...
Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through our Data Management Platform (DMP) we collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across...
A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and...
South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of 2019. The new installment of the survey balances trendability while keeping up to date with current industry developments....
On the back of a successful website re-launch, South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has just launched its business-to-business app that will allow local...
