Spark Media Center
Avoid becoming a ZOMBIE brand!
"Mental Availability” (being thought of in a buying situation) is critical for your brand’s success. Find out how to turn mental availability knowledge into a strategy that gets consumers to notice and recall your brand when making a purchase decision by using some of...
read moreScary ROOTS facts
September 2017 Audience Spotlight: THE SPORTS ENTHUSIAST
SPARK Ignition Target has got this market covered SPARK Ignition Target is SPARK’s programmatic and direct audience solution which, through our Data Management Platform (DMP), has the capability to collect and deliver relevant, customised interest based audiences....
read moreSPARK MEDIA: From Printism to Print-o-vation
Fact - local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation!...
read moreDon’t leave your brands in the dark this Black Friday & Cyber Monday
Get more eyes on your retail specials with our highly relevant targeted media: 1) RAN 2) SPARK ignition Target 3)...
read moreLekker Local – words to take you back to your ROOTS
Mental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing...
read moreReach 372 900 business minded people through targeted impressions
Amongst many other target groups, SPARK Media's ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and...
read moreSPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct...
read moreAugust 2017 Audience Spotlight: THE BUSINESS MINDED INDIVIDUAL
This month the spotlight is on: BUSINESS MINDED INDIVIDUALS *To view July 2017's audience spotlight (automotive enthusiasts) click here Across SPARK Ignition Target we can reach 372 900 business enthusiasts and have 1 million impressions available across our network,...
read more