Contrary to popular belief, Local papers are healthy and thriving. People anticipate the arrival of their local paper delivery on a weekly basis, and have been delighted with the growing array of inserts and the innovative ways brands are using this media. The...
Have you heard the line ‘cut the marketing budget’ since Covid-19 hit our shores? It’s any marketer’s nightmare, and contrary to what we have learnt from previous situations like the one we face today. During the current situation, brands should be taking this...
After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working...
In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will...
Caxton has made the difficult decision to temporarily suspend the publication of the majority of its Gauteng newspapers for the remaining two weeks of the government mandated lockdown. All online properties will however continue undisrupted. Certain areas of...
Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more...
