The reason behind Caxton local newspapers free subscription model

The reason behind Caxton local newspapers free subscription model

The recent announcement of News24’s paywall introduction in order to sustain the accuracy and independence of their news, has highlighted the truth about the importance and the cost of news. “Newsgathering and dissemination is an expensive business.” At SPARK Media,...
Rejuvenation of Local Print Media

Rejuvenation of Local Print Media

Contrary to popular belief, Local papers are healthy and thriving. People anticipate the arrival of their local paper delivery on a weekly basis, and have been delighted with the growing array of inserts and the innovative ways brands are using this media. The...

The importance of marketing during a pandemic

Have you heard the line ‘cut the marketing budget’ since Covid-19 hit our shores? It’s any marketer’s nightmare, and contrary to what we have learnt from previous situations like the one we face today. During the current situation, brands should be taking this...

Caxton Local Newspapers return to SA homes

After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working...

Caxton Commercial Printers reopen

In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will...
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