On an aggregate level, local newspapers are the only true mass-medium in South Africa. This media category distributes over 6 million copies every week to urban communities.
Tactically, relevant titles can be selected to fit perfectly with media objectives based on criteria such as store location, concentration of target markets, test campaigns etc. They offer high effective, efficient reach (no duplication, very little wastage with one opportunity to see)
Spark Media represents 170 hyper local newspapers throughout South Africa.