SPARK Media teamed up with comedian, actor and MC Jason Goliath and gave him the most unusual brief – to share media research at Mindshare’s Huddle initiative.
The Huddle provides media owners with an opportunity to engage directly with Mindshare’s teams and clients with the purpose of showcasing their services and strengths but in an innovative way.
“We went through a pitch process along with several other media owners to be part of the annual Huddle initiative. We had a lot of fun while briefing Jason to present an overview of ROOTS to a very savvy marketing and media audience but in a fun and memorable way, and boy did he deliver,” says Justine Williams, SPARK Media’s Strategic Sales & Marketing Director.
“The end result was a 20 minute stand up comedy session where Jason expertly intertwined ROOTS insights into his comedic routine. He was able to get salient points across including that ROOTS offers buyer behaviour insights at a local level.”
For instance, while taking a stab at race, religion and vegetarians, the comedian surreptitiously shared geographical, marketing and retail data with the audience.
“We’ve had very positive feedback from those who attended and importantly, received queries from clients that we hope will open doors for us to share this valuable data with more of South Africa’s marketing and media professionals.”
To contact SPARK Media call 010 492 8390, visit www.sparkmedia.co.za, follow us on Twitter – www.twitter.com/SparkMediaSA or connect with ‘SPARK Media’ (sparkmediasa) on Facebook, LinkedIn and Instagram.
Spark Media DNA
Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.