SPARK Media is proud to host Dr Carl Driesener, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI), this October.

Each year SPARK Media hosts the world’s leading centre on marketing science, where they deliver current insights into marketing and consumer trends across the world, highlighting similarities in first and third world countries.

“In an era of accountability and media fragmentation, some targeting makes sense. But like adding salt to a dish, too much targeting can undo the good”, Dr Carl Driesener.

Themed Smart Targeting, Carl’s presentation will delve into the seldom spoken about pitfalls of targeting, and provide solutions for getting targeting right.

“Our annual seminar with the EBI always deliver crucial insights into current marketing trends and more importantly, changes in the ways in which brands and consumers are adapting to the ever changing marketing landscape, both locally and globally. We’re excited to share these latest findings with our guests”, says Gill Randall, CEO of SPARK Media.

About our speaker

As a senior scientist at the EBI, Carl leads a number of the centre’s Laws of Growth projects, and facilitates concentrated training programs aimed at driving key learnings within institutions.

Carl’s expertise is in consumer behaviour, with years invested in tracking, measuring and modelling satisfaction for both consumers and brands.

About Ehrenberg-Bass Institute

Based at the University of South Australia Business School, the EBI is the world’s leading centre for brand management research.

Considered an authority on marketing by leading global brands, the EBI has worked with companies such as Coca-Cola, Unilever and Procter & Gamble on developing an evidence-based marketing culture.

Seats to this highly anticipated event are limited. Look out for our invitation to reserve your seat and avoid disappointment.

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