In an age of ‘Tinder swindlers’, ‘Inventing Annas’ and ‘Fyre Festivals’, it is increasingly important for marketers to adapt their game plan in line with the latest consumer media habits and preferences. Deemed unfashionable by some for the past decade, the tide may...
There has been considerable public pressure for companies to be more respectful in ensuring personal data and information be kept private. The recent article featured on The Media Online A cookie by any other name is still a cookie, outlines how the face of digital...
