Q3 2021 ABC/ VFD Summary

A good news story: In South Africa, the newspaper category as measured by the Audit Bureau of Circulations is showing a 11.4% increase when compared to the same period in 2020. The total number of South African newspaper copies circulated is 5,808,965 in Q3 2021 up...

Retail Insights

If you’re aiming to simply ‘move products off shelves’, then understanding these 2 insights will help you achieve your goal Insight 1: People shop weekly People come into the market at different times in the month. On an aggregate level, over 80% of shopping is still...

Elections

There’s no such thing as a vote that doesn’t matter. It all matters Barack Obama Local government elections are the building bricks of our democracy. The voter-base experiences their daily life in the communities where they live. Strong, well-informed and functional...

Q2 2021 ABC/ VFD Summary

Q2 2021 ABC/ VFD  Summary Local newspapers are once again the modest heroes in the newspaper category. Resisting the dramatic “print declines narrative” that seems to make news headlines globally – the South African local newspaper business model is proving resilient,...
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