“Compiling and editing this information with Caxton Local Newspapers and SPARK Media has convinced me that there is a pressing need for business leaders to re-assess their media investments and, certainly, to reconsider the role that local newspapers should play in...
Not everyone is moving online exclusivelyThe elephant in the room is digital migration. Amongst marketers and media decisionmakers, the perception that everyone is moving online and away from print. In part, this is because many of them are digital and tech...
According to Tracy Schloesser, Business Unit Head at Spark Media, there aren’t many things that can get into a South African home anymore. A look at the sophisticated systems, distribution networks and the necessary checks & balances required for the physical...
Karen Geurtse, who is head of Caxton Local Media explores the secrets of local success. Readers rely on the locally relevant content as a reflection of their communities and enjoy reading “news they can use” in their everyday lives. As humanity becomes more globally...
At Spark Media, we believe being free is an advantage. 97% of the local newspapers we represent are delivered free to consumers’ homes. ROOTS research verifies that 65% of shoppers are reading their local newspaper every week. In addition, global research proves the...
Kantar’s Media Reactions is the first global equity evaluation study among consumers and marketers that focuses on numerous media channels and media brands. In 2020, Media Reactions combined two legacy studies of Kantar, namely ‘AdReaction’ and ‘Getting Media Right’....
