If you’re aiming to simply ‘move products off shelves’, then understanding these 2 insights will help you achieve your goal Insight 1: People shop weekly People come into the market at different times in the month. On an aggregate level, over 80% of shopping is still...
Not everyone is moving online exclusivelyThe elephant in the room is digital migration. Amongst marketers and media decisionmakers, the perception that everyone is moving online and away from print. In part, this is because many of them are digital and tech...
At Spark Media, we believe being free is an advantage. 97% of the local newspapers we represent are delivered free to consumers’ homes. ROOTS research verifies that 65% of shoppers are reading their local newspaper every week. In addition, global research proves the...
Kantar’s Media Reactions is the first global equity evaluation study among consumers and marketers that focuses on numerous media channels and media brands. In 2020, Media Reactions combined two legacy studies of Kantar, namely ‘AdReaction’ and ‘Getting Media Right’....
The leap frog effect of the Covid-19 pandemic with regards to technology and the way we work and live has been in the spotlight over the past few months. The media industry in particular has had to examine the changing landscape especially when looking at reaching...
Kantar’s COVID-19 barometer is the largest study of its kind exploring the marketing implications of COVID-19 across the globe. 500 South Africans were surveyed in each wave, representative of the connected population of South Africa. The survey was conducted over 8...
