Our papers are Exceptional Q4 2020 ABC/ VFD Summary Free and sold local papers make up just over 78% of the total 6.1 million newspapers in circulation in the last quarter of 2020. Leaving the remaining weekend, weekly and daily titles to make up 22% of the total...
It’s about behaviour not media! Human beings are habitual. We don’t really like change and it’s not easy to change the way we behave. So, it is imperative for brands to align your communication to the way consumers behave. There are some consumer behaviour traits that...
