Retail Insights

If you’re aiming to simply ‘move products off shelves’, then understanding these 2 insights will help you achieve your goal Insight 1: People shop weekly People come into the market at different times in the month. On an aggregate level, over 80% of shopping is still...

1 Minute Read – Free local news is PRICELESS

At Spark Media, we believe being free is an advantage. 97% of the local newspapers we represent are delivered free to consumers’ homes. ROOTS research verifies that 65% of shoppers are reading their local newspaper every week. In addition, global research proves the...

2 Minute Read – Consumer vs Marketers Perception on Media Platforms

Kantar’s Media Reactions is the first global equity evaluation study among consumers and marketers that focuses on numerous media channels and media brands. In 2020, Media Reactions combined two legacy studies of Kantar, namely ‘AdReaction’ and ‘Getting Media Right’....

Life in the Matrix: Big Tech Giants vs Free Press

The leap frog effect of the Covid-19 pandemic with regards to technology and the way we work and live has been in the spotlight over the past few months. The media industry in particular has had to examine the changing landscape especially when looking at reaching...

Marketing Implications of COVID-19

Kantar’s COVID-19 barometer is the largest study of its kind exploring the marketing implications of COVID-19 across the globe. 500 South Africans were surveyed in each wave, representative of the connected population of South Africa. The survey was conducted over 8...
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