Q2 2021 ABC/ VFD Summary

Q2 2021 ABC/ VFD  Summary Local newspapers are once again the modest heroes in the newspaper category. Resisting the dramatic “print declines narrative” that seems to make news headlines globally – the South African local newspaper business model is proving resilient,...

Caxton Local Media: Keeping communities informed despite great odds

Caxton Local Media: Keeping communities informed despite great odds The past week will be recorded as one of the worst in South African history. Images, video footage and stories of destruction, looting and death hit the country like strong blows to the gut. Despite...

Print pairs well with all media

Different media brings different things to the party   According to Mark Ritson, brand consultant and marketing professor, “The power of a good campaign has always been in the combination of different weapons…at different stages…to get the job done”. We all...

Pressing need to re-assess

“Compiling and editing this information with Caxton Local Newspapers and SPARK Media has convinced me that there is a pressing need for business leaders to re-assess their media investments and, certainly, to reconsider the role that local newspapers should play in...

Caxton Delivers In-home

According to Tracy Schloesser, Business Unit Head at Spark Media,  there aren’t many things that can get into a South African home anymore. A look at the sophisticated systems, distribution networks and the necessary checks & balances required for the physical...
Call Now Button