Sheet Street Objectives
OBJECTIVE: To build awareness and drive sales
TARGETING: Females aged 20-60 interested in; shopping, fashion, beauty
DURATION: 7 days
BUDGET: R 4,500
ACCOUNTS: Sheet Street
CREATIVES: 3 x photo link ads and 1 x video link ad
IMPRESSIONS: 190 340
CPC: R 8.88
LINK CLICKS: 478
VIDEO VIEWS: 5 095
The campaign performed really well, the CPC was below industry average of R10.29 & the video generated a large amount of views. This resulted in a lower cost per view of R0.22.
The campaign increased Sheet Street’s follower base by 220% during this campaign period.