SHEET STREET

Instagram Case Study

Sheet Street Objectives

OBJECTIVE: To build awareness and drive sales
TARGETING: Females aged 20-60 interested in; shopping, fashion, beauty
DURATION: 7 days

BUDGET: R 4,500
ACCOUNTS: Sheet Street
CREATIVES: 3 x photo link ads and 1 x video link ad

Creative Executions

Results

IMPRESSIONS:  190 340
CLICKS:   506
CTR:   0.27%
CPC:   R 8.88
LINK CLICKS:   478
VIDEO VIEWS:  5 095

OVERALL: 

The campaign performed really well, the CPC was below industry average of R10.29 & the video generated a large amount of views. This resulted in a lower cost per view of R0.22.

The campaign increased Sheet Street’s follower base by 220% during this campaign period.