MILADYS

Facebook & Instagram Case Study

Facebook Objectives

OBJECTIVE: Primary: To build awareness for Milady’s by utilizing popular women’s interest magazine brands.
TARGETING: SA females, aged 18-45 interested in health, wellbeing, fashion and beauty.
DURATION: 9 days
BUDGET: R 1,350
ACCOUNTS: BONA, rooi rose, Vrouekeur

Results

IMPRESSIONS:   53,522
CLICKS:   1,301
CTR:   2.43%
CPC:   R 1.04
LINK CLICKS:   893

This campaign performed well on Facebook, as the click through rate was higher than the industry average at the time of 0.33%. The cost per click was also much lower than industry average at the time at R6.17. Vroukeur performed the best in terms of CPC at R0.82.

 

 

Instagram Objectives

OBJECTIVE: To utilise popular women’s interest magazine brands to build awareness for Milady’s.
TARGETING: SA females, aged  18-45 interested in health, wellbeing, fashion and beauty.

DURATION: 9 days
BUDGET: R 10, 690
ACCOUNTS: Milady’s, BONA, woman&home, rooi rose

Creative Executions

Results

IMPRESSIONS:  500,105
CLICKS:   1,630
CTR:   0.33%
CPC:   R 7.16
LINK CLICKS:   1,654

OVERALL: 

This campaign performed satisfactorily on Instagram with the click through rate below industry average BUT we achieved a cost per click sufficiently lower than the industry ave which was at R10.29.

The campaign’s objective was to create awareness so the CPC was not a significant factor for Milady’s.