Pressing need to re-assess
“Compiling and editing this information with Caxton Local Newspapers and SPARK Media has convinced me that there is a pressing need for business leaders to re-assess their media investments and, certainly, to reconsider the role that local newspapers should play in...
Local newspapers reach desirable segments of the market better than any other print media
Caxton’s free local newspapers are delivered door-to-door in carefully selected geographically defined areas, where decision-makers with economic power live and shop. Read by 65% of the urban South African decision-makers, local newspaper audiences are sizable and desirable.
Caxton Delivers In-home
According to Tracy Schloesser, Business Unit Head at Spark Media, there aren’t many things that can get into a South African home anymore. A look at the sophisticated systems, distribution networks and the necessary checks & balances required for the physical...
The Secrets of Local Success
Karen Geurtse, who is head of Caxton Local Media explores the secrets of local success. Readers rely on the locally relevant content as a reflection of their communities and enjoy reading “news they can use” in their everyday lives. As humanity becomes more globally...
The scoreboard does not lie
A Local Focus is a Caxton Local Papers and SPARK Media initiative to focus business decision-makers attention on the local newspaper market, which has remained resilient through the testing times of the pandemic. In the last quarter of 2020, an average of 4,885,614 local newspapers were distributed regularly.
1 Minute Read – That’s the way the cookie is crumbling – The decline of data tracking
That’s the way the cookie is crumbling – The decline of data tracking. There has been considerable public pressure for companies to be more respectful in ensuring personal data and information be kept private. The recent article featured on The Media Online A cookie by any other name is still a cookie, outlines how the face of digital marketing and advertising is set to change.
1 Minute Read – Free local news is PRICELESS
At Spark Media, we believe being free is an advantage. 97% of the local newspapers we represent are delivered free to consumers’ homes. ROOTS research verifies that 65% of shoppers are reading their local newspaper every week. In addition, global research proves the...
2 Minute Read – Consumer vs Marketers Perception on Media Platforms
Kantar’s Media Reactions is the first global equity evaluation study among consumers and marketers that focuses on numerous media channels and media brands. In 2020, Media Reactions combined two legacy studies of Kantar, namely ‘AdReaction’ and ‘Getting Media Right’....
Life in the Matrix: Big Tech Giants vs Free Press
The leap frog effect of the Covid-19 pandemic with regards to technology and the way we work and live has been in the spotlight over the past few months. The media industry in particular has had to examine the changing landscape especially when looking at reaching...
Marketing Implications of COVID-19
Kantar’s COVID-19 barometer is the largest study of its kind exploring the marketing implications of COVID-19 across the globe. 500 South Africans were surveyed in each wave, representative of the connected population of South Africa. The survey was conducted over 8...
