Q2 2021 ABC/ VFD Summary
Q2 2021 ABC/ VFD SummaryLocal newspapers are once again the modest heroes in the newspaper category. Resisting the dramatic “print declines narrative” that seems to make news headlines globally – the South African local newspaper business model is proving resilient,...
Caxton Local Media: Keeping communities informed despite great odds
Despite facing great challenges and personal anxiety, Caxton Local Media editors, journalists and photographers across South Africa have relentlessly covered the protests, with KwaZulu-Natal and Gauteng teams playing a vital role in sharing credible information with communities
Print pairs well with all media
We all appreciate a good pairing and some things were just meant to go together. Most advertising works best when media complements one another. By pairing two or more platforms you extend your reach, and increase your overall ROI.
Pressing need to re-assess
“Compiling and editing this information with Caxton Local Newspapers and SPARK Media has convinced me that there is a pressing need for business leaders to re-assess their media investments and, certainly, to reconsider the role that local newspapers should play in...
Local newspapers reach desirable segments of the market better than any other print media
Caxton’s free local newspapers are delivered door-to-door in carefully selected geographically defined areas, where decision-makers with economic power live and shop. Read by 65% of the urban South African decision-makers, local newspaper audiences are sizable and desirable.
Caxton Delivers In-home
According to Tracy Schloesser, Business Unit Head at Spark Media, there aren’t many things that can get into a South African home anymore. A look at the sophisticated systems, distribution networks and the necessary checks & balances required for the physical...
The Secrets of Local Success
Karen Geurtse, who is head of Caxton Local Media explores the secrets of local success. Readers rely on the locally relevant content as a reflection of their communities and enjoy reading “news they can use” in their everyday lives. As humanity becomes more globally...
The scoreboard does not lie
A Local Focus is a Caxton Local Papers and SPARK Media initiative to focus business decision-makers attention on the local newspaper market, which has remained resilient through the testing times of the pandemic. In the last quarter of 2020, an average of 4,885,614 local newspapers were distributed regularly.
1 Minute Read – That’s the way the cookie is crumbling – The decline of data tracking
That’s the way the cookie is crumbling – The decline of data tracking. There has been considerable public pressure for companies to be more respectful in ensuring personal data and information be kept private. The recent article featured on The Media Online A cookie by any other name is still a cookie, outlines how the face of digital marketing and advertising is set to change.
1 Minute Read – Free local news is PRICELESS
At Spark Media, we believe being free is an advantage. 97% of the local newspapers we represent are delivered free to consumers’ homes. ROOTS research verifies that 65% of shoppers are reading their local newspaper every week. In addition, global research proves the...
