Who We Are
Spark Media, a division of Caxton & CTP Publishers and Printers Ltd is an advertising and media-solutions, sales company. We represent Caxton-owned local newspapers, as well as selected independent publications in Sub-Saharan Africa. We offer solutions that focus on location-targeted content.
The Spark team, headed up by Gill Randall is made up of a combination of industry stalwarts and savvy, young thinkers. We are firm believers in revolutionary, evidence-based marketing principles and invest heavily into local South African research. To this end, our team of researchers, analysts, marketing academics, product specialists and sales people are committed to partnering with our clients to craft media strategies that will help grow their brands.
This intel team is ably-assisted by professional bookings, admin, production, AdOps and finance departments.
What We Do
Strategically – Our sales and marketing team work closely with clients to determine how best to achieve maximum reach and engagement with their potential customers (via traditional and digital platforms).
Effective media solutions are recommended based on our access to “ROOTS” research, our scientific understanding of consumer behaviour and many other relevant sources of current information (local and international).
Operationally – SPARK Media is a centralised division for the following print and digital group services:
- Material dispatch
- Campaign management
- Ad operations
- Programmatic advertising
- Digital markets for SMEs
Spark Media Insights
Our core value proposition is about providing our clients with ‘Insights that Ignite.’ We are in an unrivalled position to help clients build their brands based on access to some of the most powerful information sources such as ROOTS, Ehrenberg Bass Institute for Marketing Science and other valuable intelligence sources.
From a digital viewpoint SPARK Media has access to global insights through our extensive network of international partners and locally through our membership of the IAB and Effective Measure. Further to that, we also have more insight into audiences through Storyteller and a DMP.
ROOTS has a library of over 30 years of data showcasing how consumers behave, what they look like, how they have changed over time, what print media they consume, where they shop as well as other rich and relevant data and insights – All at a local geographic level.
We are the only media company to have joined the Ehrenberg Bass Institute for Marketing Science (EBI) the prestigious academic institute which houses the largest group of marketing science professionals in the world; providing evidence based research and findings about consumer behaviour and established marketing principles.