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Roots 2016 is South Africa’s LARGEST urban, community level QUANTITATIVE survey.
Providing Marketers with vital demographic information for their customer base.

As well as intelligence & insights into buyers’
behaviour in various categories such as:

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ROOTS is conducted every 3 YEARS and has a large sample size. This ensures we get a wide variety of data. We’ve travelled the country too and below is the break down of our sample size.

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120

Suburbs

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3,5 Million

Households

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Over 28,000

Interviews

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6,4 Million

Purchase Decision Makers

In areas such as:

  • Soweto
  • Sandton
  • Johannesburg CBD
  • Cape Town
  • Ballito
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Check out the latest ROOTS insights.

Want insight on where your clients are shopping and what they are doing?

SEE ROOTS INSIGHTS 2016