Roots 2016 is South Africa’s LARGEST urban, community level QUANTITATIVE survey.
Providing Marketers with vital demographic information for their customer base.
As well as intelligence & insights into buyers’
behaviour in various categories such as:
ROOTS is conducted every 3 YEARS and has a large sample size. This ensures we get a wide variety of data. We’ve travelled the country too and below is the break down of our sample size.
Purchase Decision Makers
In areas such as:
- Johannesburg CBD
- Cape Town