SPARK Media is responsible for the advertising sales and marketing of over 170 local Caxton newspapers, as well as newspapers in Sub-Saharan Africa. Over and above these traditional media channels, SPARK represents Caxton’s owned digital assets and have also partnered with many prestigious national and international platforms like LinkedIn, BBM, All4Women, Vodacom PCM etc.
Our core value proposition is about providing our clients with ‘Insights that Ignite.’ We are in an unrivalled position to help clients build their brands based on access to some of the most powerful information sources such as ROOTS, EBI and other valuable intelligence sources. From a digital viewpoint SPARK has access to global insights though our extensive network of international partners and locally through our membership of the IAB and Effective Measure.
SPARK Studio is the latest, hottest innovation and creative division of SPARK Media. They offer cross-platform ideas and campaigns that are grounded in the science of consumer behaviour and current media principles. We now have the ability to translate our research and insights into workable creative solutions and ideas for clients.